Bringing a new standard to socks with SMCo Ecommerce Site

Standard Merchandising, Co (SMCo) is a 100 year old company that has been selling socks wholesale and also a factory to makes socks for other retailers. For this project, I worked with a small team of VP of product, director of digital, creative director, copywriter, and social media person.

The site is designed over a Magento/Bootstrap framework to enhance the eCommerce experience. It is created with Sketch and prototyped through Invision app. This project also gave me the opportunity to code many of the CSS pattern and library through Codepen before handing off to the developers.

There are a total of 7 brands to design, each with its own unique look and feel for its various markets and includes the wholesale ecommerce site.

For full detail on the making of this site, check out my blog.

Behind the Scenes

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