LVNZ: Behind The Logo

LVNZ is a conceptual mobile app for aspiring writers and artists to set a break times during their work in order to write notes and take down any inspiration for their next story or art piece.

As an aspiring writer and an artist on the side, this is my “daydreaming” app. Instead of letting thoughts and inspirational ideas fly off into space during my coffee/tea break, I wanted to find a place to store these ideas while putting me on somewhat of a routine.

The name of the app was from an elevenses break, a time for tea or coffee. I worked on the 11AM hand into the logo and even tried out some brush lettering.

LVNZ logo sketchesLVNZ logo brush lettering

LVNZ logo vector

The final logo I chose had a “clock-face” feel.

LVNZ logo final black and white

I chose a soft coffee/tea color, mostly purple and pinks, to give that sense of soothing and daydreaming feel.

LVNZ logo final colored