Consulting with a used car eCommerce start-up

I joined Vroom as they were entering their 100 days countdown of design and development. Their need for a senior UX/UI designer turned into a senior designer as I helped out in both digital and print materials. My main goals were to complete the End-to-End (eCommerce car buying package) phase and the Account Registration phase. Whilst there, I also worked on visual design components for marketing and internal brand development.

Activities included:

• Team collaboration on Jira, Invision, Zeplin, and Wake
• Photo editing
• Illustration
• Developing prototypes in Codepen
• Quality assurance check for website
• Designing UI/UX

Projects included:

• Email template designs: Autoshop, Abandoned Cart
• Marketing collaterals: magazine ads, billboards, TDA social media content, Vroom Marketing 2020
• HTML branding style guide
• End-to-End experience (eCommerce)
• Add to favorites UI
• Password UI
• Phone number UI
• Alert banner UI
• Icon illustration
• Credit Karma partnership
• ENTERPRISE: Invoice system
• ENTERPRISE: Rules engine

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